Demo
← Journal

Event story · 15 September 2026

Women’s Day on the Roof

Brooklyn in the daylight. The family behind the decks. Our illuminated I AM YOU sign glowing into the evening. A photo story from International Women’s Day at Superior Ingredients.

The illuminated I AM YOU sign above the dance floor at sunset in New York

The illuminated I AM YOU sign, above the dance floor as daylight fades over New York.

Six artists. One Sunday in Brooklyn.

On 8 March 2026, I AM YOU joined Gray Area at The Roof at Superior Ingredients for International Women’s Day. Deer Jade brought together a bill of six artists: different sounds and approaches, with a shared place behind the decks.

The photographs tell the story at two different speeds. In daylight, everyone squeezes into the frame: arms in the air, headphones still on, a booth dressed in pink, the city beyond the glass. Later, the room fills the picture. There’s a mirror ball overhead, the skyline at sunset, and I AM YOU glowing above the dance floor.

Together behind the decks

Open a photograph to explore.

Five people together behind the DJ booth beneath the I AM YOU sign
Together behind the decks, with the city beyond the glass.

The women on the bill

That is the full announced lineup, as listed in Gray Area’s event programme. DJ sets, live performance and vocals shared the bill. The invitation also included guided breathwork and curated vendors, making room to arrive and connect around the music.

A little further into the day

Open a photograph to explore.

Two people sharing a moment behind the DJ booth
A moment together at the booth.
A group at the booth under blue lights, with arms raised
Hands up as the room turns blue.

A sign of our own

Look behind the booth. The coloured I AM YOU lettering hangs above the decks. In the group photograph, it shares the daylight with the people below it. In the evening photograph, it becomes the brightest colour in the room: blue, pink and yellow against the last light over New York.

The lettering has its own place in the family’s visual history. Here it is doing something simple: giving the gathering a name you can see from the back of the dance floor. The music, the people, the pink around the booth and the light above it all meet in one frame.

The sign, the skyline, the dance floor

Open a photograph to explore.

The illuminated I AM YOU sign above the dance floor at sunset
Our illuminated I AM YOU sign, against the New York skyline.

Keep a little of the afternoon

The short film below catches EMJIE at the decks. Watch it, then open the photographs for a closer look at the room, the group and that sunset. These are a few moments from one Sunday, kept together here.

For more from the artists, explore Deer Jade’s sets and releases and EMJIE’s music. The original event flyer keeps the full programme in view.

In motion

EMJIE · live at Superior Ingredients

EMJIE · live at Superior Ingredients
More from the Journal →